For small and mid-sized companies
The hours your office loses to retyping data, digging through email and working out who has paid come back to the business. No extra person for the paperwork, no training them up, no risk of them leaving with everything in their head - and every order and every payment sits on one screen.
Four areas where the difference shows fastest. Each one either removes a manual step from someone's day, or shortens a decision from an hour to a minute.
Enquiry to quote to order to invoice to payment, in one system instead of an inbox, a chat group and a folder of spreadsheets. Reminders and chasers go out on their own, so no quote dies unanswered and no invoice sits unpaid because nobody remembered it.
Emails sorted, attachments read, invoices and delivery notes pulled apart into data, photos from the floor indexed and searchable. Every output is checked against rules you can see.
The part most systems ignore - which is why the office phones the floor to ask where a job is. Now they can see it without leaving the desk, photos and readings are captured on a phone at the machine, and stock is booked where it actually moves.
The automation has to live somewhere and talk to what you already run: mail, bank feeds, accounting, e-invoicing, ERP. I build that, and for boards that want it, act as the CTO deciding what to automate next and whether a supplier's quote is fair.
A real proposal, for a metal machining shop where handling one order took an hour and a half. Below it is broken down task by task. The same shape fits anyone whose work arrives as an enquiry and ends as a paid invoice.
Mail is pulled in every few minutes, the sender matched to your customer file, and likely enquiries flagged at the top of the list. Nothing sits unread at the bottom of an inbox.
autoThe quote opens pre-filled with the sender, their attachments and what you charged for the same part last time. PDF and covering email are generated. No reply after a week, the system chases.
you price itAn accepted quote becomes an order in one click, with prices carried over. The floor adds photos from a phone straight onto the job - no numbers to retype, no chat group to search.
autoThe invoice is built from the order rather than retyped, the counterparty checked against the tax register, and filed with KSeF at the press of a button. You see the PDF before it goes.
you approveThe bank feed is read on a schedule and payments matched to invoices by amount, reference and sender. Anything doubtful goes to a short queue. Overdue invoices are chased without being asked.
autoJob closed, archived and searchable - including the text inside attachments and photos. Every change carries who did it and when.
autoAdmin time on a single order, before and after. Not the making - only the paperwork around it.
| Task | Today | After |
|---|---|---|
| Finding the enquiry in the inbox | 5-8 min | 1 min |
| Retyping the customer details | 6-10 min | automatically |
| Digging out the last price for that part | 8-15 min | automatically |
| Preparing and sending the quote | 15-25 min | 5-7 min |
| Chasing a quote with no reply | 3-5 min | automatically |
| Turning the quote into an order | 8-12 min | 1 min |
| Collecting and labelling photos from the floor | 10-15 min | automatically |
| Raising the invoice | 12-20 min | 2-3 min |
| Checking the bank for incoming payments | 5-8 min | 1 min |
| Chasing unpaid invoices | 3-6 min | automatically |
Estimates from the proposal, built on how the shop described its own process. At 50 orders a month that is roughly two working days back every week, or a hundred working days a year. I measure your real numbers before starting, so there is something honest to compare against afterwards.
You know the pattern: a six-month project, invoices every month, nothing to look at. Here you are clicking through the first working piece within weeks, then I add the next - and at every stage there is something the business actually uses.
A free call, then a written walk-through of how the work moves through your business today, step by step, with the minutes on each one. And a real number.
I automate the step costing you the most, and you are clicking through it within weeks. Changing your mind here costs a conversation. Changing it after launch costs a rebuild.
Stage by stage, each one useful on its own, on a private link you can open whenever you like. Testing and monitoring go in as I build, so I find the problems before your customers do.
Live, documented, and fully yours - the app, the accounts, the databases, all of it. Keep me on for support only if that suits. I do not build these so you have to come back.
I will not disappear halfway through or hand you to a junior. For twenty years I have built systems companies depend on daily - in production, logistics, finance and, in one case, navigation at sea.
“Most of what a company does by hand is not a judgement call. It is carrying something from one place to another: emails, documents, reports, invoices, customer details and much more - and that is work a computer should have taken over years ago.”
I have sat on both sides of the table: writing the code, and answering for the result as a director, in online and offline businesses. So the conversation about automation starts from how you make money, not from a choice of framework - and it is why you will sometimes hear that something is not worth building.
Hire Appure and you get me. The same person takes the brief, writes the code and picks up the phone when something breaks. No account manager, no handing your project on.
Millions PLN a year in revenue
The core automation system for Hydro-Dyna, one of Poland’s largest power-hydraulics regeneration companies. It runs the work that used to take several people, and the business runs on it daily.
Maersk vessels at sea
Navigation software tested and used on selected Maersk vessels - plus a vessel black box writing to the database 10,000 times a second without dropping a record.
$24,000 in eight weeks
A marketing plugin for WordPress, built solo as a side project, profitable in its first eight weeks and used by over a thousand businesses.
2× faster than the field
A data collection engine that ran twice as fast as the most popular tool in its category. The throughline across twenty years is performance and security, not features nobody uses.
Name the job somebody repeats every day. A few sentences is plenty. I will tell you how much time it could give back and what that costs - and if it is not worth automating, you will hear that too.